Instant messaging platform Discord has evolved to become an integral part of the non-fungible token (NFT) industry, becoming a social hub for like-minded NFT enthusiasts to socialize with each other.
In this article, we will talk about Discord and specifically analyze its role in the NFT community.
What is Discord?
Discord is a chat app that’s similar to programs such as Skype, TeamSpeak, and professional communications platforms like Slack. It’s geared specifically toward video game players, providing them with ways to find each other, coordinate play, and talk while playing. It supports video calls, voice chat, and text, allowing users to get in touch however they please.
Discord is especially useful if you’re trying to play PC games. The app makes chatting pretty easy and offers search functions that can help you find other people and add them to a friends list for quick communication. Lots of people use it not just for talking to each other while playing games but as an organizational and social tool as well.
Thanks to this breadth of functionality, users have also embraced Discord as a semi-public, forum-style community platform. Groups of players with common interests, such as fans of a particular game or studio, can create or join “servers,” both public and private, where lots of people can meet and hang out, chatting via text, video, or voice.
While most of the servers are related to gaming, you can also find public Discord servers that focus on a variety of topics, including things like anime, cryptocurrency, self-improvement, and just making friends and hanging out.
There’s also nothing requiring servers to be created for gaming, so if you want a place in Discord to discuss a topic, you can always make one. Handy places to find and search for public servers include Discord.me, Disboard.org, and Discordservers.com.
Oh, and finally, Discord is free.
How to start using Discord?
When Discord loads up, it shows the ‘Home’ screen. From here, you can see your friends list in the main window, and on the left of the screen, you can see any servers you’ve joined. You’ll need someone to talk to! Each user has a unique Discord tag, which is a case-sensitive username and ID number, that they can give to you.
The ‘Add Friend’ button at the top of the home screen will let you connect with them. If they accept your friendship request, you can start a text, voice, or video chat directly with them on this screen. You can even add others to the chat, but if you plan on doing that regularly, it might be better to do so on a server.
How to create a Discord server?
Creating a server is very easy and costs you nothing. Servers are listed on the very left of the Discord client. If you haven’t joined one, you can click on the ‘Add Server’ button. It allows you to create your own server very easily by following the prompts and templates already made by Discord.
You just answer a few questions about the server’s purpose, whether it’s public (anyone can join) or private (for friends), give it a name, and you’ve created a server. You’ll have complete control over the server’s settings. To add others, right-click on the list of channels on the left of the server’s screen and select ‘Invite People’.
This allows you to directly invite friends from your friends list. You can also create a link that will allow anyone who has it to join the server without being directly invited by you. The link, when put in a browser URL bar, will direct people to your server in the app.
You can create text and voice chat channels, enabling the users of the server to voice and text chat away from the main channel. That way, the people playing Rocket League won’t interrupt the Fall Guys players. You can kick troublesome players from the server or promote good players to use the server’s admin tools to which you have access.
Discord NFT communities
It has been a while since some servers and channels in Discord have been dedicated to cryptocurrencies and NFTs. NFT communities formed in this app seem to gain attention recently and the number of viewers has significantly increased.
Discord servers have unique attributes; some are great for artists and developers, others are perfect for investors, and some are NFT project-specific. Most of these servers provide proper information for those who are new to NFTs and new to Discord. Some of the top servers relative to NFTs are: NFT, Enter, MekaVerse, Rarible, OpenSea, etc.
As the names suggest, servers and their channels offer a platform to users to start a chat on the content they wish with no waste of time surfing the servers and checking for their desired content.
NFT enthusiasts, therefore, may find it helpful to join the servers to get the latest news and updates on the market as well as lessons they may get over developing, trading, and holding NFTs.
Why do NFT Projects Love Discord?
Projects need to be able to host your community of NFT enthusiasts all in one place where they can update them on news regarding NFTs, let them know how they can invest, or simply engage with them on a friendly basis. That is why Discord is usually a top pick. But there are more reasons too:
1. Projects can use Discord to Curate their Community
One of the challenges with any brand is in fostering a community that is engaged on a deeper level and the more you can do this, the better your brand will be – especially if you have an NFT project to promote.
Discord gives you the ability to get personal with your like-minded community members rather than spamming links at them. You are able to host discussions, live stream events, bring new ideas to life, set up calls as well as promote your project. You are simply able to foster the community in the way that you see fit.
You can reward your members for being active in specific ways, thus encouraging more people to interact. Examples of the types of rewards you can offer include access to your whitelists, early access to your NFT projects, VIP chats, exclusive giveaways, incentive programs, and more.
With your NFT project, you need to be able to be close to your consumers. To be able to know their needs and wants so you can gear your offerings to them in the best way possible and the only way to do that is by giving them an avenue to do that. Discord offers solutions for this and can be a massive piece of your strategies going forward as you aim to meet their expectations.
2. Projects Can Offer Efficient Customer Service
As you can imagine, customers do not like waiting a long time for resolutions to their queries or issues, and many want an effective way of communicating and receiving answers.
Discord provides a solid platform for your community to be able to reach out and get their issues resolved quickly. This can even be through a dedicated Discord channel which is specially created for customer service.
With Discord, people will view the individuals running the platform as the face of the project, so putting your best feet forward and being able to easily solve issues for your users will help your reputation and establish trust and credibility with your community through positive communication, knowing your project well and responsive and effective customer service.
3. Effective Branding
Marketing is all about storytelling and with your NFT project, you have a story that needs to be heard. Through Discord, you have the opportunity to share the story of your brand directly through video, words, and images. All will have a positive impact on your brand and as we have mentioned, content quality is key.
You want people to want to get the word out about your project and you want to build buzz with them. For that, you need to be able to effectively tell the story about it and do so often. The more you engage with your community content-wise, the more they will be willing to engage also so it’s beneficial for you to be able to be interactive and bring personality to the platform.
Overall, it pays to have a presence on Discord for many reasons. In the NFT space, it’s key to establish a presence there as many NFT enthusiasts use this platform as a go-to one to get engaged with their favorite NFT projects. There is no reason why this can’t be yours.